FOR IMMEDIATE RELEASE
Contact: Craig Pollard
(760) 599-9339
What.s On Your Feet?
Global Tour Golf Teams with Defeet to ask the question
Vista, Calif. (April 18, 2005) . It.s hard to believe that in today.s over-hyped market a product could slip by with multiple Tour De France titles and perform in several professional endurance sporting events without becoming a household name. In fact, this product is worn by PGA Tour golfers, NFL players, world-class cyclists and hundreds of other professional and Olympic athletes and still it.s the stealthiest brand on the market today.
The product is simple, the product is necessary. The product is socks: state-of-the-art, high-performance athletic socks. Located in the foothills of North Carolina.s Blue Ridge Mountains, the Defeet Company is comprised of skilled sock knitters who have created a unique weave which keep feet dry, and cool in the heat or warm in the cold. Their colorful and funky designs make Defeet socks unmistakable. Their state of the art factory produces the finest quality performance socks in the world.
I am a third generation sock designer,. says Shane Cooper, owner of Defeet, .and I take pride in what we make. You don.t settle for less. You know that once you have experienced better, there is no going back. You don't want to wear items that have been churned out for the masses. You want true craftsmanship.. This clearly sets Defeet socks apart from the competition. Collectively, the Defeet staff has literally centuries of knitting experience.
Now, Global Tour Golf teams with Defeet to bring this high-performance product to the golf retail market. Craig Pollard, owner of Global Tour Golf, was playing in a charity golf event when he noticed a gentleman in his foursome wearing colorful, funky socks. When Pollard asked about the socks, the response was, .I am a professional cyclist and I wear nothing but Defeet socks, whether golfing, riding, or just cruising around.. Pollard spent the next few weeks analyzing the golf market, and found the golf industry in desperate need of high performance socks as well the color and creativity of Defeet. Pollard immediately contacted Defeet.s Vice President of Sales, Greg Demgen. Pollard was delighted to learn that several PGA Tour golf professionals are already wearing Defeet, although the brand had not been marketed to the golf industry.
Global Tour Golf has signed an exclusive agreement to distribute the Defeet brand products into the golf, resort and military markets.
Global Tour Golf will introduce Defeet into the golf market with a complete line for men and women. Additionally, Defeet has a complete custom shop that can weave any golf course and or corporate logo into the socks. The socks will retail at $12.00 and are currently available at Roger Dunn Golf Shops, GolfCow.com, and many other retail and golf course shops.
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